This product consists of a tool to produce educational objects (Frei.re Lab), developed at the Escribo publishing company.

 

In this project, besides helping conceptualize the product, I was responsible for developing all the visual identity and work on its interaction design. I also supervised the whole process of producing the tool.

 

I worked along with another eight professionals, including programmers, game designers, audio designers, artists; I was also the direct contact with the clients and the project funders.

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I also helped to create the concepts and game design of all the mechanics present in the tool (in the session "Freire Mechanics" I will expand on it).